According to the brain science of resistance, which of the key neural factors is an...

Cognitive Rigidity: This represents a fixed mindset, where individuals resist new ways of thinking or acting. Neuroscience highlights that flexibility is key to adapting to change.

Other Options:

A: Routine seeking reflects comfort in familiarity but isn’t a fixed mindset.

B: Emotional reactions are part of normal responses to change.

D: Short-term focus relates to decision-making, not fixed thinking.

Key AgilePM Concepts Referenced:

Managing Resistance Through Neuroscience: AgilePM Handbook, Chapter 6, Section 6.7.