Cloud Kicks (CK) does business directly with individual consumers (B2C) and large businesses (B2B).

To manage both B2C and B2B customers, CK should use Person Accounts and Contacts to Multiple Accounts features. Person Accounts allow CK to store information about individual consumers without requiring a separate account record. Contacts to Multiple Accounts allow CK to associate a contact with multiple accounts, such as their employer and their personal account. References: https://help.salesforce.com/s/articleView?id=sf.account_person_behavior.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.account_contact_rel_overview.htm &type=5