A marketing firm wants to create an audience for their new campaign focusing on repeat...

To target "repeat customers" based on specific behavioral metrics likerecency and frequency, the most effective and native approach within Adobe Real-Time CDP is to use theSegment Builderto create arule-based Audience.

Adobe's Segment Builder provides built-in aggregation functions that allow marketers to define these parameters precisely. Forfrequency, the marketer can drag an "ExperienceEvent" (such as a website visit or purchase) into the canvas and set a condition such as "At least 3 times." Forrecency, they can apply a time filter to that same event, such as "in the last 30 days." Combining these results in a dynamic audience that automatically updates as users meet the criteria.

Option A and D are incorrect because they rely on external silos; while AEP can ingest data from Analytics and Target, the goal of the CDP is to build these audiences centrally on theunified profilerather than just "composing" from a single source. Option C is insufficient because CRM data often lacks the real-time "visit" granularity (clickstream) needed to calculate recency/frequency accurately. By using a rule-based approach within the platform, the marketing firm can leverage the full power of theReal-Time Customer Profile, combining online and offline signals to identify the most active repeat customers across all touchpoints.