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An Architect notices that deliverability is slowly decreasing over time.

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An Architect notices that deliverability is slowly decreasing over time. After pulling a year of reports, the Administrator notices that the number of emails per month has increased from 3 to 10. The unsubscribe rates nearly double each quarter. Per the CMO, the amount of marketing activity must remain the same.

Which two actions can the Architectr take to make sure emails reach people in their database? (Choose two.)

A.

Make marketing emails operational so people who have unsubscribed continue to receive ^ communications

B.

Implement communication limits so people receive fewer emails

C.

Work with the marketing team to decrease the number of email sends per month

D.

Create a "marketable" smart list to include on every send that excludes multiple soft bounces

E.

Decrease behavior scores when someone unsubscribes from an email

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