A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:• The...

A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

• The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.

• The field "Country' is set as a text field, which results in inconsistent variations and misspellings of the country value, leading to the inability to route leads to the proper regional sales team.

• There is a Segmentation called "Reqion", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.

• Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.

After sharing these findings with a group of stakeholders, the stakeholders share:

• The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.

• The Sales team is extremely below target for qualified leads because the volume routed to them is so low.

• The Web team has reported on below-average form conversions because too many fields are open text.

• The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.

The end of the quarter is 1 month away.

What is the first action the consultant should take?