An email analyst needs to know if the click-to-open rate of their marketing team's emails...

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select the Click to Open Rate metric from the Metrics drop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens. It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select the Month dimension from the Dimensions drop-down menu and use the Date Range filter to specify the time period you want to analyze3.

You can also use the Compare feature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team’s emails in July of this year and last year.

References:

1: Email Insights Overview 2: Email Insights Metrics 3: Email Insights Dimensions and Filters