A media agency is running a Display campaign, but none of the data is credited...

Adobe AD0-E208 Question Answer

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

The Marketing Channel processing rule is using a different query string parameter.

The variables in the tracking code are not following a consistent taxonomy.

AD0-E208 PDF/Engine

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