A developer is adding a reference script to a third-party analytics tool.

Explanation (Adobe Docs Reference):

AEM provides Generic Analytics Snippet functionality to allow marketing/analytics teams to manage third-party tracking scripts directly through the AEM UI, without needing a development release cycle. This enables non-developers to add or update scripts (e.g., analytics tags, marketing pixels) safely.

Option A is incorrect: Hardcoding the script in HTL means dev releases are required for every change.

Option B is incorrect: Page policies control design configurations and allowed components, not scripts.

Option C is correct: Generic Analytics Snippet is designed for this scenario.

Adobe Documentation:

“AEM provides a generic analytics snippet component that allows administrators to add and manage third-party tracking codes outside of the development cycle.”

— AEM Sites – Generic Analytics Snippet