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An AI champions program includes users who advocate for AI by learning, sharing, and identifying use cases. Champions are not primarily the infrastructure team, analytics team, or executive strategy group. Their value is adoption enablement. They help colleagues understand AI tools, share practical usage patterns, collect feedback, and discover department-specific opportunities where AI can improve productivity or decision-making. Strategy and governance are usually handled by leadership, AI councils, legal, risk, compliance, security, and technical stakeholders. Infrastructure is handled by IT and engineering teams. Champions sit closer to end users and help translate the AI strategy into practical daily usage. This makes them critical for scaling proficiency and adoption across the organization.