An organization plans to use AI to analyze the shopping patterns of its customers to...

The first action, before any processing of personal data for AI-driven profiling and targeted communications, is to establish a lawful basis for processing. Under AAISM-aligned privacy governance, explicit and informed consent is prioritized for new or sensitive uses such as interest profiling and targeted marketing. Consent ensures purpose limitation, transparency, and user control prior to model ingestion and campaign activation. Training teams, updating terms of service, or verifying contact details are important, but they do not provide legal authority to process data; therefore, they follow after consent is obtained.