An IS auditor reviews an AI tool using K-means to cluster customers.

K-means clustering is anunsupervised learningtechnique that groups data based on similarity. Discovering a cluster withhigh spending but low product diversityis a plausible and meaningful business insight: it may representloyal customers who repeatedly purchase a narrow range of products. The auditor should therefore recommend treating this cluster as apotentially valid segment(B), subject to further business analysis and controls where appropriate.

Option A is incorrect because this pattern does not imply algorithm failure. Option C (adding more clusters) might overcomplicate the segmentation without evidence that the current clustering is deficient. Option D misunderstands the purpose of clustering; a supervised model would require labeled outcomes and is not necessarily “more accurate” for exploratory segmentation. AAIA’s content on AI in audit processes stresses that auditors must interpret AI-driven insights critically, not assume anomalies equal errors.