A retail organization uses an AI model to analyze customers' purchase history in order to...

The ethical use of customer data is rooted in respecting privacy, maintaining informed consent, and enabling data subjects to exercise control over their personal information. The AAIA™ Study Guide clearly outlines that obtaining explicit consent and providing opt-out capabilities align with principles of data protection and ethical AI.

“Ethical AI implementation includes transparency in data collection, clear consent mechanisms, and the right of users to opt out or control their personal data usage. Retail and consumer applications must ensure that personalized services do not override these data subject rights.”

Options B and D violate principles of minimal data use and consent, while C may create unnecessary privacy exposure. Therefore, A is the correct and most ethical practice.