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A retail organization uses an AI model to analyze customers ' purchase history in order...

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A retail organization uses an AI model to analyze customers ' purchase history in order to offer personalized discounts. Which of the following practices represents the MOST ethical use of customer data?

A.

Utilizing customer purchase data only after obtaining explicit consent and allowing customers to opt out

B.

Retaining and analyzing all available customer data to ensure unbiased recommendations

C.

Providing the public with access to review and audit the data set of collected customer information

D.

Sharing customer purchase data with third-party vendors to improve advertising and communication

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