How are customers classified who have spent at least $1 in each of the four...

Customers who have spent at least $1 in each of the four quarters over the last 12 months are classified as Repeat Buyers. This classification indicates a level of consistent purchasing behavior, reflecting customer loyalty and ongoing engagement with the company's products or services.

1.Consistency in Purchases: Spending in each quarter demonstrates regular interaction and reliance on the products or services offered.

2.Customer Loyalty: Regular purchasing behavior suggests a satisfaction with the products and services, indicating loyalty.

3.Engagement Metrics: Repeat buyers are often seen as a key metric for customer retention and long-term business relationships.

References:

•Customer Classification and Segmentation Guidelines

•Cisco Customer Relationship Management Strategies

•Industry Standards for Customer Purchasing Behavior