How does identity management solve two customer problems?

 Identity management is the practice of making sure that people and entities with digital identities have the right level of access to enterprise resources like networks and databases. User roles and access privileges are defined and managed through an identity management system, such as Cisco Identity Services Engine (ISE)1. Identity management solves two customer problems:

Provides network visibility and security: Identity management allows customers to see who and what is on their network, and to control their access based on policies and context. Identity management also integrates with other security solutions, such as Cisco Firepower, Cisco Stealthwatch, or Cisco Umbrella, to detect and respond to threats, and to enforce adaptive network access policies based on the threat level of the endpoints2.

Achieves dynamic and adaptive network segmentation: Identity management enables customers to segment their network based on the identity and context of the users and devices, rather than the IP addresses and VLANs. This allows customers to implement a zero-trust model, where only trusted users and devices can access the resources they need, and where the access policies can be dynamically updated based on the changing conditions and requirements. Identity management also supports Cisco TrustSec, which is a technology that assigns scalable group tags (SGTs) to endpoints and enforces group-based policies (contracts) across the network3.

References:

 1: [What Is Identity Access Management (IAM)? - Cisco