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Your client is running a branding campaign on TV and wants to increase their online...

Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.

You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?

Select all that apply.

Choose ALL answers that apply.

A.

You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.

B.

You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

C.

You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.

D.

You can do direct response marketing to new audiences.

E.

Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

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