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Your client has been running a retail shop for the past 20 years.

Your client has been running a retail shop for the past 20 years.

In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.

For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.

What type of audiences should you build?

Choose only ONE best answer.

A.

You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

B.

You should first do a custom audience with the database, and then, a similar audience optimized for reach.

C.

You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

D.

You should first, do a custom audience with the database, and a similar audience optimized for similarity.

Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

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