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You finalize analyzing the customer base and found this additional information:- They are married, city-dwellers...

You finalize analyzing the customer base and found this additional information:

- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.

- They are tech-savvy and primarily use iPhones to make online purchases.

- 2/3 of the customer base is from Los Angeles.

- 75% of women from the current customer base make on average one online purchase for apparel a month.

Knowing this information, what strategies would you do next?

Select all that apply.

Choose ALL answers that apply.

A.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

B.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

C.

You should invest more than 50% of your budget in Los Angeles.

D.

Run conversion ads to the website for the new product launch to women.

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