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Marty included a banner ad for her online MP3 player store on a music download...

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

A.

Exposure rate

B.

Conversion rate

C.

Purchase rate

D.

Clickthrough rate

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